Comparison

Vettly vs Microsoft Purview

Microsoft Purview is data governance, eDiscovery, and DLP for the Microsoft 365 stack. Vettly is content moderation for the user-generated content in your product. They solve different problems - here is how to tell them apart.

Capability
Vettly
Microsoft Purview
Coverage
Text + images + video (multi-modal)
Internal data classification (M365)
Dashboards & audit trails
Full decision history, evidence, appeals
Microsoft 365 admin tooling
Webhooks & retries
Yes, with HMAC + delivery logs
Graph API integration
Policy control
Prebuilt + custom YAML policies, versioned
DLP policies
Provider flexibility
OpenAI, Perspective, Hive, Azure - switch without code changes
Microsoft 365 only
Human review & appeals
Included (queue, approvals, notes)
eDiscovery workflows
Latency
<300ms typical text; async for video
Background scanning
Pricing
Developer plan: 2k text + 100 images + 25 videos/mo
M365 licensing
App Store compliance
Meets Guideline 1.2 (filtering, reporting, blocking, audit trails)
Not applicable

Why choose Vettly

  • • Built for consumer-facing UGC moderation, not enterprise DLP
  • • API works in any stack, no Microsoft 365 dependency
  • • Real-time decisions for chat, marketplace, and social apps
  • • App Store Guideline 1.2 compliance out of the box

When Microsoft Purview fits

  • • You need to classify and govern internal Microsoft 365 data
  • • Your problem is enterprise DLP, not UGC moderation

Shipping an iOS app?

Vettly covers every App Store Guideline 1.2 requirement out of the box: content filtering, user reporting, user blocking, and audit trails.

See the compliance checklist →

Other comparisons

Vettly vs Sightengine

Vettly vs Sightengine: image and video moderation paired with text, dashboards, webhooks, appeals, and YAML policy control - not a detection-only API.

Vettly vs WebPurify

Vettly vs WebPurify: developer-first moderation with sub-300ms text, multi-modal coverage, and full audit trails - not a profanity filter wrapper.

Vettly vs Besedo

Vettly vs Besedo: ship moderation in minutes with a self-serve API and transparent pricing instead of an enterprise sales process.

Vettly vs Spectrum Labs

Vettly vs Spectrum Labs: developer-first moderation API with multi-modal coverage and self-serve onboarding instead of an enterprise behavioral platform.

Ship moderation in minutes

Start with the Developer plan and get text, image, and video decisions in one API. Switch providers or run side-by-side with Microsoft Purview as you scale.

Get an API key