Comparison

Vettly vs WebPurify

WebPurify started as a profanity filter and added image moderation. Vettly is moderation infrastructure: consistent decisions across text, image, and video with policies, audit trails, and appeals.

Capability
Vettly
WebPurify
Coverage
Text + images + video (multi-modal)
Text profanity + image moderation
Dashboards & audit trails
Full decision history, evidence, appeals
Basic logs
Webhooks & retries
Yes, with HMAC + delivery logs
Limited
Policy control
Prebuilt + custom YAML policies, versioned
Custom blocklists
Provider flexibility
OpenAI, Perspective, Hive, Azure - switch without code changes
Single provider
Human review & appeals
Included (queue, approvals, notes)
Manual coordination
Latency
<300ms typical text; async for video
Fast on profanity, slower on images
Pricing
Developer plan: 2k text + 100 images + 25 videos/mo
Per-call, contact sales for volume
App Store compliance
Meets Guideline 1.2 (filtering, reporting, blocking, audit trails)
Not addressed

Why choose Vettly

  • • Modern AI categories instead of pure word lists
  • • Same policy applies across text, image, and video
  • • HMAC-signed webhooks with delivery logs
  • • Appeals and audit trails for compliance

When WebPurify fits

  • • You need a simple profanity blocklist and nothing else
  • • You have an existing WebPurify integration that meets all your needs

Shipping an iOS app?

Vettly covers every App Store Guideline 1.2 requirement out of the box: content filtering, user reporting, user blocking, and audit trails.

See the compliance checklist →

Other comparisons

Vettly vs Sightengine

Vettly vs Sightengine: image and video moderation paired with text, dashboards, webhooks, appeals, and YAML policy control - not a detection-only API.

Vettly vs Besedo

Vettly vs Besedo: ship moderation in minutes with a self-serve API and transparent pricing instead of an enterprise sales process.

Vettly vs Spectrum Labs

Vettly vs Spectrum Labs: developer-first moderation API with multi-modal coverage and self-serve onboarding instead of an enterprise behavioral platform.

Vettly vs Bodyguard

Vettly vs Bodyguard: developer-first multi-modal moderation API with self-serve pricing instead of a managed comment moderation service.

Ship moderation in minutes

Start with the Developer plan and get text, image, and video decisions in one API. Switch providers or run side-by-side with WebPurify as you scale.

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